In February 2021 at Truflame we had a discussion to launch a mobile application. Between Chris, Andy and Molly, we hatched a plan to create software that our customers could instantly place orders.
The beginning of the app.
Firstly, we targeted this campaign to our gas section of Truflame - TruGas. We saw a gap in the market when partnering with Buse gas to take this industry into the digital world. We wanted to give our customers a quick and easy way to reorder and return their gas cylinders. So we produced a simple-to-use application that allows customers to find their pricing, and reorder gas without having to type lengthy emails, wait for callbacks or fear losing an order that was crucial to the running of the company.
Production began and we launched this as a trial with a select few of our gas customers. Gas sales specialist Chris Lee and I headed to our customers to introduce our new app. We were met with positive reviews and mostly successful starts on the app. Many of our customers were able to adapt quickly, to start placing orders on the app almost immediately. But of course we had some teething issues, come on we're a welding company venturing into the digital world.
After a few tweaks, we decided to roll this out to our full gas client base and ensure every customer was readily available to use the app. Following this, we had a lot of feedback that they’d like to see a full list of our products on the app. Specifically, consumables. This was already on the cards but due to the success of the original app launch, we pushed the development through at the beginning of January 2022 with the relaunch scheduled for February with all our products on the app by late March. We would aim to launch this successfully at our TruFab.
Why choose the app!
With customer-specific pricing, account details and specifications available at the touch of a button it's a no-brainer to begin ordering. There's no need to break from what you're doing to ring your account manager, or string through thousands of emails to find the contact.
It's easy to get set up (join now)
Everything in one place
It'll be continually updated
But how easy can it be? We want to show you!